boltplay.com Has Plan
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plan.md
PREVIEW

boltplay.com — AI Gaming Deals Aggregator

Auto-scrape free games, deals, and bundles across all platforms. Gamers always want deals.

Why This Works

Gamers are ALWAYS looking for deals. "Free games this week" and "[game] cheapest price" are searched millions of times monthly. Sites like IsThereAnyDeal and CheapShark prove the model. AI scrapes deal sources, writes compelling deal descriptions, and publishes automatically. Gaming affiliate commissions + high-engagement display ads = solid revenue.

Domain advantage: "BoltPlay" suggests speed and gaming — a strong, brandable name in the gaming space. The .com TLD is essential for gaming audiences.

Revenue Model

Stream Mechanism Est. Revenue
Gaming Affiliate Humble Bundle, CDKeys, Fanatical, G2A 40% of revenue
Display Ads Mediavine (gaming $8-15 RPM) 40% of revenue
Email Newsletter "Daily Deals" email drives return visits 20% of revenue

Target Metrics (Month 12)

  • Game Pages: 10,000+ (price comparison)
  • Daily Deals Posts: 365+ (daily automated)
  • Monthly visits: 100,000-250,000
  • RPM: $12 average (ads + affiliate)
  • Monthly revenue: $1,200-$3,000

Tech Stack

Framework:    Express.js (dynamic deal serving)
Database:     SQLite (games, prices, deals, platforms)
Frontend:     Gaming-themed dark UI (card-based deals)
Data:         CheapShark API (free), RAWG API (game metadata)
AI:           Ollama for deal descriptions + game summaries
Hosting:      HestiaCP on current server
CDN:          Cloudflare
Automation:   N8N for deal scraping + article generation

Content Types

Daily Deals Hub (automated, daily)

  • "Today's Best Gaming Deals" — auto-compiled
  • Free games: Epic, Steam, GOG, PS Plus, Game Pass
  • Flash sales, bundle deals, price drops

Game Price Pages (10,000+, programmatic)

  • One page per game
  • Current prices across all platforms
  • Price history chart
  • AI-generated game summary + review
  • Buy links (affiliate)

Deal Roundups (weekly, automated)

  • "Best PC Game Deals This Week"
  • "Free Games This Week (Epic + Steam + GOG)"
  • "Best Game Pass Games to Play Right Now"

Buyer's Guides (evergreen)

  • "Best Games Under $5"
  • "Best Co-op Games 2026"
  • "Best RPGs on Steam"
  • Programmatic: "Best [genre] games on [platform]"

Content Automation Pipeline

┌─────────────────────────────────────────────────┐
│  1. DEAL SCRAPING (every 6 hours, N8N)          │
│     CheapShark API → all current deals          │
│     Epic free games schedule                    │
│     Steam sale detection                        │
│     PS Plus / Game Pass monthly additions       │
│     Store in SQLite with timestamps             │
├─────────────────────────────────────────────────┤
│  2. DEAL ARTICLE GENERATION (daily, 8 AM, cron) │
│     AI compiles top deals into article          │
│     Generates: deal descriptions, recommendations│
│     Includes: affiliate links to buy            │
│     Publishes: daily deals post                 │
├─────────────────────────────────────────────────┤
│  3. GAME PAGE UPDATES (daily, cron)             │
│     Update prices on all game pages             │
│     Flag price drops (add "PRICE DROP" badge)   │
│     Update price history charts                 │
├─────────────────────────────────────────────────┤
│  4. EMAIL + SOCIAL (daily, N8N)                 │
│     Send "Daily Deals" email to subscribers     │
│     Post deals to X, Reddit r/GameDeals         │
│     Discord webhook to deal channels            │
├─────────────────────────────────────────────────┤
│  5. EVERGREEN CONTENT (weekly, cron)            │
│     AI generates buyer's guide articles         │
│     Updates "best games" lists with new releases│
│     Adds new game pages for recent releases     │
└─────────────────────────────────────────────────┘

SEO Strategy

URL Structure

/deals/today                         (daily deals)
/deals/free-games-this-week          (weekly free games)
/game/elden-ring                     (game price page)
/game/cyberpunk-2077
/best/rpg-games-steam                (buyer's guide)
/best/games-under-5-dollars

Keywords

  • "free games this week" — massive weekly search volume
  • "[game name] cheapest price" — 10,000+ keywords
  • "best game deals today" — daily search volume
  • "best [genre] games [platform]" — buyer guides
  • "steam sale" — seasonal spikes

Monetization Timeline

Period Milestone Revenue
Month 1-2 Build deal engine + 5,000 game pages $0
Month 3-4 Daily deals live, AdSense, affiliate links active $200-500/mo
Month 5-6 8,000 game pages, email list growing $500-1,200/mo
Month 7-9 10,000 game pages, Mediavine, Reddit traffic $800-2,000/mo
Month 10-12 Full optimization, Steam Sale traffic spikes $1,200-3,000/mo

Competitive Advantage

  1. "BoltPlay" brand — fast, gaming-focused, memorable
  2. API-powered — real-time deal data, not manual updates
  3. 10,000 game pages — massive long-tail SEO surface area
  4. Daily email — direct channel to bring gamers back
  5. AI descriptions — every game has unique, SEO-optimized content
  6. Price history — unique value-add that competitors often lack

Risks & Mitigations

Risk Mitigation
API rate limits Cache data in SQLite, refresh every 6 hours
Affiliate program terms Follow all terms; no misleading pricing
Competition from established deal sites Focus on SEO long-tail (10K game pages)
Gaming market downturns Gaming is recession-proof; deals are always in demand

First 10 Pages to Build

  1. / — Homepage with today's best deals
  2. /deals/today — Auto-updated daily deals
  3. /deals/free-games-this-week — Weekly free games roundup
  4. /game/elden-ring — Popular game price tracker
  5. /game/baldurs-gate-3 — Trending game
  6. /best/rpg-games-steam — Buyer's guide
  7. /game/cyberpunk-2077 — Popular game
  8. /best/games-under-5-dollars — Budget guide
  9. /game/minecraft — Evergreen popular game
  10. /deals/best-game-pass-games — Subscription guide
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