CLAUDE.md ×

package.json ×

plan.md

# medvi.id — Personalized Telehealth Care (Indonesia)

## Status: Live

## Pitch
**Personalized telehealth platform Indonesia** dengan solusi terkurasi clinician untuk **weight loss (GLP-1)**, **skincare**, **hair loss**, **men's health**, dan kategori lainnya. Take-the-quiz onboarding, di-review oleh dokter, prescription/produk dikirim ke rumah. Dirancang sesuai gaya hidup user.

## Live Deployment
- **Source:** `/home/ucok/web/medvi.id/` — CF Worker (TypeScript, src/index.js)
- **Stack:** CF Worker + R2 (medvi-id-images) + likely D1 for user profiles
- **Custom domain:** medvi.id + subdomains:
  - `www.medvi.id` — main marketing site
  - `glp.medvi.id` — GLP-1 weight loss landing
  - `home.medvi.id` — home page experience
  - `quad.medvi.id` — possibly Quad therapy (4-in-1 GLP combo)
  - `meals.medvi.id` — meal planning companion
- **Architecture:** 100% Cloudflare (no server dependencies)

## Core Verticals
- **Weight loss (GLP-1)** — Semaglutide, Tirzepatide, compounded variants
- **Skincare** — Tretinoin, custom topical compounds, acne, anti-aging
- **Hair loss** — Finasteride, Minoxidil, dutasteride combo, women's hair
- **Men's health** — ED treatment (Sildenafil, Tadalafil), testosterone optimization
- **Future verticals:** mental health, anxiety, sleep, hormone replacement

## User Flow
1. **Take the quiz** — 5-10 min assessment per vertical
2. **Clinician review** — Indonesian-licensed doctor approves protocol
3. **Subscription delivery** — monthly box, refill auto
4. **Companion app/site** — meals.medvi.id for diet, tracker, telehealth follow-up

## Revenue Model

| Stream | Mechanics | Monthly est. |
|--------|-----------|--------------|
| Subscription Rx (GLP-1 primary) | Rp 1-3jt/month × N patients | $3,000-$30,000 |
| Skincare custom compound subscription | Rp 200-500K/month | $500-$3,000 |
| Hair loss subscription | Rp 150-300K/month | $300-$2,000 |
| Men's health subscription | Rp 200-500K/month | $300-$1,500 |
| One-off consultations | Telehealth consult fee | $100-$500 |
| **Total** | | **~$4,200-$37,000** |

## Target Metrics
- 500-5,000 active subscribers across verticals
- 50%+ subscription retention after 3 months
- Average customer lifetime value (CLV) > Rp 5-10 juta
- 70%+ quiz-to-paid conversion (with clinician approval)
- NPS > 60

## SEO Strategy
- Long-tail: "GLP-1 Indonesia", "Semaglutide harga", "Tirzepatide Indonesia", "obat penurun berat badan resep", "tretinoin Indonesia legal"
- Educational hub: "panduan GLP-1", "tips weight loss medis", "perbedaan finasteride dan minoxidil"
- Quiz landing pages per vertical for high-intent traffic
- Comparison content: vs Ro, vs Hims (US incumbents)
- Compliance content: regulasi BPOM, dokter Indonesia licensed

## Tech Notes
- CF Worker for routing + API
- R2 for medical images (skin photos for review, hair photos)
- D1 for patient profiles, subscriptions, Rx history, quiz responses
- Workers AI for symptom triage / quiz scoring
- Subdomain split = separate routes/deployments per vertical
- Integration: payment (Midtrans/Xendit), shipping (J&T/SiCepat), clinician dashboard

## Competitive Advantage
- **Indonesia-licensed clinicians** — local compliance with KKI / Kemenkes
- **BPOM-compliant supply chain** — legal imports, compounding partners
- **Lower price than US** — affordable GLP-1 for Indonesian middle class
- **Bahasa Indonesia native** — quiz, follow-up, support in local language
- **Edge performance** — sub-100ms TTFB across Indonesia

## Important Notes
- **Live and active** — handle dengan hati-hati, ada paying patients
- **Regulated vertical** — KKI, Kemenkes, BPOM compliance critical
- Patient data privacy — sensitive medical info, follow Indonesian PDP Law
- Marketing claims regulated (no over-promise of weight loss outcomes)

---

## ⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

- **100% Cloudflare serverless** — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- **100% AI-automated** — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- **1-operator solo** — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- **WhatsApp AI bot** for all support (24/7, instant response, no SLA promises that need humans).
- **Mayar QRIS** for all Indonesian payments (subscription auto-renew, no manual invoicing).
- **Indonesian UI primary** — bahasa-first, English fallback only where unavoidable.
- **Privacy** — opt-in only, delete-on-request honored within 24h (cron-driven).
- **No physical goods, no inventory** — digital products + affiliate referrals only.

**If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.**

PREVIEW

medvi.id — Personalized Telehealth Care (Indonesia)

Status: Live

Pitch

Personalized telehealth platform Indonesia dengan solusi terkurasi clinician untuk weight loss (GLP-1), skincare, hair loss, men's health, dan kategori lainnya. Take-the-quiz onboarding, di-review oleh dokter, prescription/produk dikirim ke rumah. Dirancang sesuai gaya hidup user.

Live Deployment

Source: /home/ucok/web/medvi.id/ — CF Worker (TypeScript, src/index.js)
Stack: CF Worker + R2 (medvi-id-images) + likely D1 for user profiles
Custom domain: medvi.id + subdomains:
- www.medvi.id — main marketing site
- glp.medvi.id — GLP-1 weight loss landing
- home.medvi.id — home page experience
- quad.medvi.id — possibly Quad therapy (4-in-1 GLP combo)
- meals.medvi.id — meal planning companion
Architecture: 100% Cloudflare (no server dependencies)

Core Verticals

Weight loss (GLP-1) — Semaglutide, Tirzepatide, compounded variants
Skincare — Tretinoin, custom topical compounds, acne, anti-aging
Hair loss — Finasteride, Minoxidil, dutasteride combo, women's hair
Men's health — ED treatment (Sildenafil, Tadalafil), testosterone optimization
Future verticals: mental health, anxiety, sleep, hormone replacement

User Flow

Take the quiz — 5-10 min assessment per vertical
Clinician review — Indonesian-licensed doctor approves protocol
Subscription delivery — monthly box, refill auto
Companion app/site — meals.medvi.id for diet, tracker, telehealth follow-up

Revenue Model

Stream	Mechanics	Monthly est.
Subscription Rx (GLP-1 primary)	Rp 1-3jt/month × N patients	$3,000-$30,000
Skincare custom compound subscription	Rp 200-500K/month	$500-$3,000
Hair loss subscription	Rp 150-300K/month	$300-$2,000
Men's health subscription	Rp 200-500K/month	$300-$1,500
One-off consultations	Telehealth consult fee	$100-$500
Total		~$4,200-$37,000

Target Metrics

500-5,000 active subscribers across verticals
50%+ subscription retention after 3 months
Average customer lifetime value (CLV) > Rp 5-10 juta
70%+ quiz-to-paid conversion (with clinician approval)
NPS > 60

SEO Strategy

Long-tail: "GLP-1 Indonesia", "Semaglutide harga", "Tirzepatide Indonesia", "obat penurun berat badan resep", "tretinoin Indonesia legal"
Educational hub: "panduan GLP-1", "tips weight loss medis", "perbedaan finasteride dan minoxidil"
Quiz landing pages per vertical for high-intent traffic
Comparison content: vs Ro, vs Hims (US incumbents)
Compliance content: regulasi BPOM, dokter Indonesia licensed

Tech Notes

CF Worker for routing + API
R2 for medical images (skin photos for review, hair photos)
D1 for patient profiles, subscriptions, Rx history, quiz responses
Workers AI for symptom triage / quiz scoring
Subdomain split = separate routes/deployments per vertical
Integration: payment (Midtrans/Xendit), shipping (J&T/SiCepat), clinician dashboard

Competitive Advantage

Indonesia-licensed clinicians — local compliance with KKI / Kemenkes
BPOM-compliant supply chain — legal imports, compounding partners
Lower price than US — affordable GLP-1 for Indonesian middle class
Bahasa Indonesia native — quiz, follow-up, support in local language
Edge performance — sub-100ms TTFB across Indonesia

Important Notes

Live and active — handle dengan hati-hati, ada paying patients
Regulated vertical — KKI, Kemenkes, BPOM compliance critical
Patient data privacy — sensitive medical info, follow Indonesian PDP Law
Marketing claims regulated (no over-promise of weight loss outcomes)

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.

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