plan.md

# plus.id — Premium Talent Intake Funnel For SPG, BA, Usher, And Event Crew

> Build `plus.id` as the top-of-funnel engine for staffing and activation talent in Indonesia: applicant acquisition, qualification, and routing at scale, optimized for paid traffic and mobile conversion.

## Final Stack
- **Frontend/App:** Next.js
- **Reason:** multi-step intake, applicant state, scoring, uploads, CRM routing, and analytics require app logic
- **Core support:** applicant DB, storage for media, webhook automation, WhatsApp follow-up layer

## Category Ambition
This should not just be a form page.

It should aim to become:
- the default registration brand for frontline event talent
- the cheapest way to acquire qualified staffing supply
- the reusable applicant engine behind multiple staffing and activation businesses

## Core Funnel Philosophy
- one primary CTA
- mobile-first
- low-friction first step
- immediate qualification
- instant recruiter routing
- no operational clutter

## Product Surface
### Public layer
- landing page
- benefits for applicants
- fast application form
- city/role campaigns

### Recruiter layer
- applicant queue
- scoring and duplicate detection
- source campaign dashboard
- shortlisting and follow-up

### Database layer
- reusable applicant profiles
- role tags
- city tags
- premium-fit history

## Qualification Model
Score by:
- city coverage
- role match
- appearance readiness
- experience
- response behavior
- premium-event suitability

## Monetization Logic
`plus.id` does not sell to applicants.

Its business impact is:
- lower applicant acquisition cost
- higher fill speed
- stronger supply quality
- reusable talent inventory

The monetization shows up on staffing/EO execution downstream.

## AI Automation
- lead scoring
- duplicate detection
- incomplete-form follow-up
- WhatsApp drafting
- shortlist generation by brief
- campaign quality comparison

## Build Roadmap
### Phase 1
- landing page
- multi-step form
- storage and recruiter notification

### Phase 2
- applicant dashboard for recruiters
- source tracking
- AI scoring and de-duplication

### Phase 3
- job broadcast
- callback sequencing
- talent search and reuse engine

## Final Thesis
`plus.id` should be treated like a performance-marketing intake machine, not an agency brochure.

PREVIEW

plus.id — Premium Talent Intake Funnel For SPG, BA, Usher, And Event Crew

Build plus.id as the top-of-funnel engine for staffing and activation talent in Indonesia: applicant acquisition, qualification, and routing at scale, optimized for paid traffic and mobile conversion.

Final Stack

Frontend/App: Next.js
Reason: multi-step intake, applicant state, scoring, uploads, CRM routing, and analytics require app logic
Core support: applicant DB, storage for media, webhook automation, WhatsApp follow-up layer

Category Ambition

This should not just be a form page.

It should aim to become:

the default registration brand for frontline event talent
the cheapest way to acquire qualified staffing supply
the reusable applicant engine behind multiple staffing and activation businesses

Core Funnel Philosophy

one primary CTA
mobile-first
low-friction first step
immediate qualification
instant recruiter routing
no operational clutter

Product Surface

Public layer

landing page
benefits for applicants
fast application form
city/role campaigns

Recruiter layer

applicant queue
scoring and duplicate detection
source campaign dashboard
shortlisting and follow-up

Database layer

reusable applicant profiles
role tags
city tags
premium-fit history

Qualification Model

Score by:

city coverage
role match
appearance readiness
experience
response behavior
premium-event suitability

Monetization Logic

plus.id does not sell to applicants.

Its business impact is:

lower applicant acquisition cost
higher fill speed
stronger supply quality
reusable talent inventory

The monetization shows up on staffing/EO execution downstream.

AI Automation

lead scoring
duplicate detection
incomplete-form follow-up
WhatsApp drafting
shortlist generation by brief
campaign quality comparison

Build Roadmap

Phase 1

landing page
multi-step form
storage and recruiter notification

Phase 2

applicant dashboard for recruiters
source tracking
AI scoring and de-duplication

Phase 3

job broadcast
callback sequencing
talent search and reuse engine

Final Thesis

plus.id should be treated like a performance-marketing intake machine, not an agency brochure.

AI ASSISTANT

Ask AI to research, improve, or generate content.

Try: "Research competitors for this niche"

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